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Advertiser Terms & Conditions

Last updated: August 2026

These Advertiser Terms & Conditions (“Terms”) govern the purchase and delivery of advertising campaigns through Convertly.

1. About Convertly

Convertly (“Convertly”, “we”, “us” or “our”) provides advertising services that enable advertisers to place advertising and promotional content across a network of third-party digital channels and communities, including Telegram channels.

These Terms apply between Convertly, and the advertiser identified in the relevant Campaign Order Form (“Advertiser”, “you” or “your”).

2. Agreement

These Terms, together with the applicable Campaign Order Form and any campaign specifications expressly agreed in writing by Convertly, form the agreement between Convertly and the Advertiser (the “Agreement”).

By signing or otherwise approving a Campaign Order Form, the Advertiser confirms that it has read, understood and agrees to be bound by these Terms.

If there is any conflict between these Terms and a Campaign Order Form, the Campaign Order Form will take precedence in relation to that specific campaign.

3. Campaign Order Forms

Each advertising campaign will be set out in a Campaign Order Form or other written campaign agreement approved by both parties.

The Campaign Order Form may specify, among other things:

  • campaign dates and duration;
  • target markets;
  • advertising channels or audience categories;
  • campaign volumes, frequency or agreed deliverables;
  • advertising formats;
  • total campaign value;
  • currency;
  • payment terms; and
  • any campaign-specific requirements.

The Advertiser is responsible for checking the Campaign Order Form and notifying Convertly of any errors before approving it.

Approval of the Campaign Order Form authorises Convertly to begin making arrangements and commitments necessary to deliver the campaign.

4. Fees and Payment

The Advertiser will pay the fees specified in the applicable Campaign Order Form.

Unless otherwise agreed in writing, all campaign fees must be received in full before the campaign commences.

Fees are exclusive of any applicable taxes, duties or similar charges unless expressly stated otherwise.

The Advertiser is responsible for any bank, payment provider, blockchain network, currency conversion or other transaction fees associated with making payment.

Where payment is made using cryptocurrency or a stablecoin, payment will be considered received once the relevant transaction has been successfully confirmed to the wallet address specified by Convertly.

Convertly is not responsible for payments made to an incorrect wallet address where the address used was not the address supplied by Convertly.

Convertly may delay or suspend campaign activity where an amount due remains unpaid.

5. Campaign Delivery

Convertly will use commercially reasonable efforts to deliver campaigns in accordance with the applicable Campaign Order Form.

Campaign delivery may include the placement of advertising content across third-party Channels, communities and other digital media selected or approved for the campaign.

Publication times and dates may vary reasonably from planned schedules where operational circumstances require.

Unless expressly guaranteed in the Campaign Order Form, campaign dates, individual publication times and the allocation of activity between individual Channels may be adjusted where reasonably necessary to achieve campaign delivery.

Convertly will endeavour to notify the Advertiser of any material changes to the agreed campaign.

6. Third-Party Channels

Convertly works with independent third-party digital channels and community operators (“Channels”).

Channels are independent third parties and are not employees, agents or representatives of Convertly.

Convertly takes reasonable steps to select, vet and monitor Channels within its network but cannot guarantee the continuous availability, conduct or performance of any individual Channel.

A Channel may become unavailable before or during a campaign for reasons including suspension, deletion, technical failure, changes in audience, platform restrictions or the Channel ceasing to participate in the Convertly network.

Where an agreed Channel becomes unavailable, Convertly may propose or use a reasonably comparable replacement Channel or placement where appropriate.

Where no reasonable replacement is available, Convertly will provide an appropriate credit, replacement delivery or refund for the affected undelivered portion of the campaign.

7. Advertising Content

The Advertiser is responsible for providing all advertising materials, links, landing pages, promotional terms and other information required for the campaign within the deadlines agreed with Convertly.

The Advertiser warrants that all advertising materials supplied to Convertly:

  • are accurate and not misleading;
  • comply with applicable laws and advertising regulations;
  • do not infringe the intellectual property, privacy or other rights of any third party;
  • contain any legally required warnings, disclosures, terms or eligibility information;
  • do not contain malicious software, deceptive links or unlawful material; and
  • are suitable for publication in the markets targeted by the campaign.

The Advertiser grants Convertly and the relevant Channels a non-exclusive, worldwide, royalty-free licence for the duration of the campaign to reproduce, distribute, publish, resize, reformat and otherwise use the advertising materials solely as necessary to deliver the campaign.

Ownership of the Advertiser’s advertising materials remains with the Advertiser or its applicable licensors.

8. Regulated Industries

Where the Advertiser operates in a regulated industry, including gambling, gaming, financial services, cryptocurrency or other regulated products or services, the Advertiser is responsible for ensuring that it holds all licences, permissions and approvals necessary to advertise and provide its products or services in each market targeted by the campaign.

The Advertiser is responsible for ensuring that its advertising complies with applicable age restrictions, responsible gambling requirements, promotional rules and other regulatory requirements.

Convertly may request reasonable evidence of licences, approvals or other regulatory permissions before accepting or continuing a campaign.

Convertly may reject, suspend or remove advertising that it reasonably believes may be unlawful, misleading, harmful, non-compliant or likely to expose Convertly or a Channel to regulatory or reputational risk.

9. Campaign Performance

Convertly provides advertising distribution and campaign management services.

Unless expressly stated otherwise in the Campaign Order Form, Convertly does not guarantee any specific commercial outcome from a campaign, including:

  • impressions or views;
  • clicks or click-through rates;
  • registrations or sign-ups;
  • first-time depositors or paying customers;
  • deposits or revenue;
  • conversion rates;
  • customer lifetime value; or
  • return on advertising spend or return on investment.

Forecasts, audience estimates, previous campaign results, Channel statistics and other performance information supplied before a campaign are indicative only and do not constitute guarantees of future performance.

10. Reporting and Measurement

Where campaign reporting is included, Convertly will provide reporting based on data reasonably available to it from its systems, tracking technology, Channels and/or third-party platforms.

The Advertiser acknowledges that reporting across third-party platforms may be subject to technical limitations, discrepancies, attribution differences, privacy restrictions or other factors outside Convertly’s reasonable control.

Unless otherwise expressly agreed, minor discrepancies between Convertly data, Channel data and the Advertiser’s own analytics will not constitute campaign underdelivery.

Where the Advertiser is responsible for implementing tracking links, pixels, postbacks or other measurement technology, Convertly will not be responsible for loss of tracking or attribution caused by incorrect implementation or failure of the Advertiser’s systems.

11. Cancellations and Amendments

The Advertiser may request the cancellation, suspension or amendment of a campaign by contacting Convertly in writing.

Once a campaign has commenced, fees already incurred or committed by Convertly in connection with campaign delivery are non-refundable.

Convertly will use reasonable commercial efforts to accommodate requests to amend, pause or cancel remaining campaign activity.

Any cancellation, amendment, credit or refund relating to campaign activity that has not yet been delivered will be subject to agreement between Convertly and the Advertiser, taking into account any costs or commitments already incurred by Convertly.

Where appropriate, Convertly may agree to transfer unused campaign value to alternative Channels, campaign dates or future campaign activity.

12. Underdelivery

If Convertly is unable to deliver a material part of the campaign specified in the Campaign Order Form, Convertly will, where reasonably practicable, offer one or more of the following:

  • replacement advertising inventory;
  • extended campaign activity;
  • delivery through comparable Channels;
  • a credit against future campaigns; or
  • a refund relating to the undelivered portion of the campaign.

Convertly will not charge the Advertiser for campaign activity that Convertly is unable to deliver where no reasonable replacement, extension or credit is provided.

13. Platform Availability

The Advertiser acknowledges that Convertly campaigns may depend on third-party platforms, including Telegram, over which Convertly has no control.

Convertly is not responsible for interruptions, outages, account restrictions, algorithm changes, policy changes, Channel suspensions, platform closures or other actions taken by a third-party platform.

Where such an event materially affects an active campaign, Convertly will use reasonable commercial efforts to rearrange, replace or reschedule affected campaign activity.

14. Suspension and Rejection

Convertly reserves the right to reject, suspend or discontinue a campaign or individual advertisement where Convertly reasonably believes that:

  • the advertising breaches applicable law or regulation;
  • the Advertiser does not hold the necessary licence or regulatory approval;
  • the advertising breaches the rules or policies of a relevant platform or Channel;
  • the advertising is misleading, fraudulent, offensive or harmful;
  • continuing the campaign could expose Convertly or a Channel to legal, regulatory or significant reputational risk;
  • the Advertiser has failed to make a payment when due; or
  • the Advertiser has materially breached the Agreement.

Where reasonably practicable, Convertly will give the Advertiser an opportunity to correct the relevant issue before campaign activity is permanently cancelled.

15. Intellectual Property

Except for the limited rights necessary to deliver a campaign, neither party obtains any ownership rights in the other party’s trademarks, logos, content, technology or other intellectual property.

Neither party may use the other party’s name, trademarks or logos in publicity, case studies or promotional materials without prior permission, except where such use is reasonably necessary to deliver the campaign.

16. Liability

Nothing in these Terms excludes or limits liability where such liability cannot lawfully be excluded or limited.

Subject to the above, Convertly will not be liable for indirect, incidental, special or consequential loss, or for loss of profits, revenue, business opportunities, anticipated savings, goodwill or data arising from or connected with a campaign.

Convertly will not be liable for losses arising from:

  • the Advertiser’s advertising materials, products or services;
  • inaccurate information supplied by the Advertiser;
  • the Advertiser’s failure to comply with applicable laws or regulations;
  • failures or actions of third-party platforms outside Convertly’s reasonable control; or
  • tracking or attribution systems controlled by the Advertiser or a third party.

To the maximum extent permitted by applicable law, Convertly’s total aggregate liability arising from a particular campaign will not exceed the total fees actually paid to Convertly by the Advertiser for that campaign.

17. Indemnity

The Advertiser will indemnify and hold Convertly harmless against reasonable losses, claims, damages, regulatory penalties, costs and expenses arising directly from:

  • advertising materials supplied or approved by the Advertiser;
  • the Advertiser’s products or services;
  • any claim that the Advertiser’s materials infringe a third party’s rights;
  • the Advertiser’s breach of applicable advertising or regulatory requirements; or
  • the Advertiser’s material breach of these Terms.

This obligation will not apply to the extent that a claim results from Convertly’s own negligence, wilful misconduct or material breach of the Agreement.

18. Confidentiality

Each party will keep confidential any non-public commercial, financial, technical or strategic information received from the other party in connection with a campaign.

Confidential information may only be used for the purpose of performing the Agreement and may only be disclosed to employees, contractors, professional advisers or Channels who reasonably need access to it and are subject to appropriate confidentiality obligations.

This section does not apply to information that is publicly available through no breach of these Terms or which a party is legally required to disclose.

19. Data Protection

Each party will comply with applicable data protection and privacy laws in connection with its activities under the Agreement.

Unless otherwise agreed in writing, each party acts independently in relation to personal data it collects and processes.

The Advertiser is responsible for ensuring that its landing pages, tracking technologies and customer acquisition processes comply with applicable privacy and data protection requirements.

20. Force Majeure

Neither party will be liable for delay or failure to perform its obligations where caused by circumstances beyond its reasonable control, including natural disasters, war, civil unrest, governmental action, internet or telecommunications failures, widespread platform outages, cyber incidents, strikes or other events that could not reasonably have been prevented.

Where such an event affects campaign delivery, the parties will work in good faith to reschedule or otherwise reasonably resolve the affected campaign activity.

21. Termination

Either party may terminate the Agreement where the other party commits a material breach and, where that breach can reasonably be remedied, fails to remedy it within a reasonable period after receiving written notice.

Convertly may terminate or suspend the Agreement immediately where continued performance would reasonably expose Convertly to unlawful activity, fraud, sanctions, regulatory action or material reputational harm.

Termination does not affect payment obligations or other rights that accrued before termination.

22. Notices and Communications

Campaign approvals, amendments, cancellations and other operational communications may be made by email or through other written communication channels customarily used between Convertly and the Advertiser.

Each party is responsible for ensuring that the contact details it provides are accurate and monitored.

23. Changes to These Terms

Convertly may update these Terms from time to time.

The version of the Terms in effect on the date a Campaign Order Form is signed or approved will apply to that Campaign Order Form unless the parties expressly agree otherwise in writing.

Any updated Terms will apply to subsequent Campaign Order Forms after their effective date.

24. General

Neither party may assign its rights or obligations under the Agreement without the other party’s prior written consent, such consent not to be unreasonably withheld, except that Convertly may assign the Agreement as part of a corporate restructuring, merger, acquisition or sale of substantially all of its business or assets.

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions will continue in full force and effect.

A failure or delay by either party to enforce any right under the Agreement will not constitute a waiver of that right.

Nothing in the Agreement creates a partnership, joint venture, employment relationship or agency relationship between Convertly and the Advertiser.

The Agreement constitutes the entire agreement between the parties relating to the applicable campaign and supersedes prior discussions or communications relating to that campaign, except in the case of fraud or fraudulent misrepresentation.

25. Contact

For questions about these Terms, contact us at hello@joinconvertly.com.