JumboBet Becomes Launch Partner for Convertly as Telegram Advertising Platform Launches
By Femi Adeyemi
Convertly today announced JumboBet as its launch partner, marking the commercial launch of a platform built to help brands buy advertising across Telegram channels through a single marketplace.
The partnership comes as Telegram continues to grow as one of the world's largest messaging platforms, with communities increasingly becoming destinations for football fans, crypto traders, gaming enthusiasts, investors and local news audiences. Despite that growth, advertising on Telegram has largely remained an informal process, with brands negotiating directly with channel owners through private messages, managing campaigns manually and relying on screenshots to verify delivery.
Convertly aims to bring structure to that market.
Instead of contacting individual publishers one by one, advertisers can launch campaigns across multiple Telegram channels from a single platform, while channel owners gain access to advertising opportunities without changing how they run their communities.
JumboBet becomes the first advertiser to use the platform commercially, running customer acquisition campaigns across Convertly's growing network of Nigerian football communities during one of the busiest periods in the football calendar.
"Telegram has quietly become one of the most important places where people consume content every day," said Emeka Nwosu, Co-Founder of Convertly. "Brands already want to advertise there, but the buying process hasn't evolved. Most campaigns still involve spreadsheets, direct messages and manual reporting. We built Convertly to make Telegram advertising work more like every other digital media channel."
While Telegram has become an increasingly important platform for audience engagement, particularly across emerging markets, brands have historically faced significant operational challenges when attempting to advertise across multiple channels. Every campaign required separate negotiations, individual payments and fragmented reporting, making the medium difficult to scale despite strong engagement.
Convertly centralises that process by giving advertisers access to a network of vetted Telegram publishers through a single campaign workflow. For publishers, the platform provides new revenue opportunities while allowing channel owners to retain full control over their communities, pricing and advertising preferences.
JumboBet's decision to become Convertly's launch partner reflects the growing importance of Telegram as a customer acquisition channel for brands looking to reach highly engaged audiences outside traditional social media feeds.
"We've seen first-hand how effective Telegram communities can be for customer acquisition," said Nwosu. "The problem was never performance, it was scalability. Once you want to work with ten, twenty or fifty channels, the operational overhead becomes enormous. That's the problem Convertly solves."
The platform launches with a network of Nigerian Telegram channels focused primarily on football, with additional publisher categories expected to follow.
Although Convertly is initially focused on Telegram, the company sees the platform as the foundation for a broader publisher marketplace over time as community-led platforms continue to grow.
For now, however, the focus is clear.
"Telegram advertising has been happening for years," Nwosu added. "What's been missing is the infrastructure to make it easy for brands to buy and easy for publishers to sell. That's exactly what we've built."
The JumboBet partnership represents Convertly's first commercial deployment and the beginning of its mission to make Telegram advertising a mainstream digital media channel for brands operating across Africa.
About Convertly
Convertly is a Telegram advertising platform that helps brands discover, launch and measure campaigns across trusted Telegram channels through a single marketplace. The company is building the infrastructure needed to make Telegram advertising scalable for both advertisers and publishers.
About JumboBet
JumboBet is a Nigerian online sportsbook offering sports betting, casino and virtual gaming products to players across Nigeria through a mobile-first betting platform.